WGU INFORMATION-TECHNOLOGY-MANAGEMENT RELIABLE TEST CRAM | INFORMATION-TECHNOLOGY-MANAGEMENT RELIABLE EXAM TOPICS

WGU Information-Technology-Management Reliable Test Cram | Information-Technology-Management Reliable Exam Topics

WGU Information-Technology-Management Reliable Test Cram | Information-Technology-Management Reliable Exam Topics

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WGU Information-Technology-Management Reliable Exam Topics | Information-Technology-Management Latest Test Experience

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WGU Information Technology Management QGC1 Sample Questions (Q57-Q62):

NEW QUESTION # 57
A company no longer wants to sell one product to as many customers as possible. Now they want to sell one customer as many products as possible. Which type of software gathers and analyzes customer information to tailor this marketing campaign?

  • A. Customer relationship management (CRM)
  • B. Operations management (OM)
  • C. Supply chain management (SCM)
  • D. Distribution management (DM)

Answer: A

Explanation:
* Understanding the Scenario:
* The company is shifting focus from mass marketing to personalized marketing, targeting individual customers with tailored offerings.
* Role of CRM:
* CRM systems gather and analyze customer data, including purchase history, preferences, and interactions, to personalize marketing strategies.
* CRM tools help businesses cross-sell and upsell products effectively by understanding customer needs.
* Why Other Options Are Incorrect:
* Option A (DM):Distribution management focuses on the logistics of product delivery.
* Option C (SCM):Supply chain management optimizes production and delivery, not marketing.
* Option D (OM):Operations management focuses on internal processes rather than customer interactions.
References:
* "The Role of CRM in Modern Marketing" - Forrester
* CRM Best Practices Guide - Salesforce


NEW QUESTION # 58
Which statement describes the planning phase of the systems development life cycle (SDLC)?

  • A. Establishing a high-level strategy and goals for an intended project
  • B. Establishing full descriptions of the desired features and operations of the system
  • C. Performing corrections, additions, and upgrades to ensure the system continually meet business goals
  • D. Bringing project pieces together, checking interoperability, and verifying functionality

Answer: A

Explanation:
* Planning Phase in SDLC:
* Theplanning phaseis the foundational step in the SDLC whereproject strategy, objectives, and goalsare defined.
* Key deliverables include a high-level project roadmap, scope definition, and resource allocation plans.
* Purpose of the Planning Phase:
* Ensures all stakeholders agree on the project objectives.
* Sets the stage for subsequent phases by identifying potential risks, timelines, and budgets.
* Incorrect Options Analysis:
* A. Corrections, additions, upgrades:Part of the maintenance phase.
* B. Descriptions of features:Occurs in the design or analysis phase.
* D. Checking interoperability:Occurs in the integration or testing phase.
References and Documents of Information Technology Management:
* "SDLC Best Practices for Project Planning" (Gartner).
* ITIL Framework for Project Planning (Axelos).


NEW QUESTION # 59
What is a common risk associated with outsourcing software development?

  • A. Short-term contracts that are difficult to renew
  • B. Risk of breach of confidential information
  • C. Lack of flexibility to respond to rapid market changes
  • D. High cost of developers' salaries

Answer: B


NEW QUESTION # 60
Employees in different business levels need knowledge to effectively drive their work and decision-making.
Which term describes the trait of an IT leader to effectively translate perspectives at both a broad and corporate strategic level?

  • A. Coordinate
  • B. Courage
  • C. Breadth
  • D. Systems thinking

Answer: D


NEW QUESTION # 61
Which operational customer relationship management (CRM) technology maintains customer data and identifies prospective customers for future sales?

  • A. Campaign management
  • B. Cross-selling
  • C. Call scripting
  • D. Contact management

Answer: D

Explanation:
* Operational CRM Overview:
* Operational CRM technologies support day-to-day customer interactions and data management.
* Contact managementis the specific technology used to store customer information, track interactions, and manage future sales opportunities.
* Application in the Scenario:
* Maintaining customer data and identifying prospective customers for future sales are core functions of contact management systems in CRM.
* Why Other Options Are Incorrect:
* Option A (Cross-selling):Cross-selling is a sales strategy, not a CRM technology.
* Option B (Campaign management):Campaign management focuses on organizing marketing campaigns.
* Option C (Call scripting):Call scripting aids in customer interactions but does not manage customer data.
References:
* Operational CRM Tools Overview - Zoho CRM
* Contact Management Best Practices - Salesforce


NEW QUESTION # 62
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